Animated promo videos have seriously come into their own of late. And that is because of a few very good reasons. A visual, digital savvy audience that consumes media like mad. A proliferation of software tools to assist in the animation and you don’t have to hire or pay any ‘talent’. Ok, you are likely going to hire a talented person to do this for you BUT you are not going to pay them royalties until the cows come home. That’s the big difference!